Articles exploring competitive strategy through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
Learn how to build competitive positioning maps that leverage in-group bias, anchoring effects, and contrast principles from behavioral economics. A strategic framework for framing competitive narratives that shift buyer perception.
Explore the behavioral science behind positioning theory and why cognitive distinctiveness outperforms incremental improvement in competitive markets. Learn how to build a market position rooted in differentiation rather than superiority.
Learn how category design leverages framing effects and anchoring bias to create new market categories where you set the rules. A behavioral science framework for building markets rather than competing in them.